In recent years the Niseko Area has become popular among Asian and Australian skiers because of its fine powder snow. Niseko is the most famous ski resort in Japan, known for having tons of light powder snow, spectacular backcountry and a large number of foreigners - especially Australians - who in recent years have been responsible for popularizing the resort area with the skiing/snowboarding community outside of Japan. As a result, Niseko's resorts are very accessible and welcoming to foreign visitors, which they keep busy with plenty of vast, long ski runs, endless powder, and a growing number of after-ski activities.